13 Truths About Boomer Travel

  1. Travel is not a luxury
  2. We’ve traveled more than our parents
  3. We have this image as forever young
  4. Boomers want to have fun
  5. And we want it NOW
  6. We aren’t passive
  7. We wanted to be treated special
  8. Make us comfortable
  9. Sometimes we want to do nothing
  10. And we are willing to pay to do what we want
  11. Boomers know how to research travel options and operators
  12. We like to be around other boomers.
  13. We are not a single demographic

The Association of Travel Marketing Executives has done a nice job of expanding on each of these topics and Rhea at the Boomer Chronicles mentioned it. She also highlighted some other ideas for boomer travel.

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