Renault and Ford are working on a new small car for women.
They are mixing the Clio and the Taurus, and calling it the “Clitaurus.” It comes in pink and the average male won’t be able to find it, even if someone tells him where it is.
And even if he did find it, he wouldn’t know how to service it.
Seems like a logical marketing move: except most women have never seen one. I guess the Clitaurus will be sold by feel? And always be some where near the Volvo?
Heres some old fun posts
- May is Don’t Break a Hip Month This PR guy insists that I tell you women about this. Osteoporosis Awareness & Prevention Month Did you know that May is Osteoporosis Awareness & Prevention Month? You may be interested in sharing some osteoporosis-related statistics with your audience this month so they take proactive measures if they have postmenopausal osteoporosis: According to the National Osteoporosis Foundation: * Approximately 8 million American women have osteoporosis, a disease that causes bones such as the hip, spine and wrist to break more easily, resulting in more than 2 million fractures annually * One in two women over the age of 50 will have an osteoporosis-related fracture in her remaining lifetime * An average of 24 percent of women who experience a hip fracture will die from complications within one year * Six months after a hip fracture, only 15 percent of women can walk across a room unaided, and one in five who were able to walk on their own prior to the hip fracture will require long-term care afterwards. He's pushing a pill to ease your worries. The good news is that there are treatments that can help women manage osteoporosis effectively. One such treatment is a once-yearly therapy called Reclast, which is indicated to treat postmenopausal osteoporosis. Women can go to their doctor and receive one 15-minute intravenous dose of medication a year, rather than needing to remember to take daily, weekly or monthly pills. In the email, he sent me a link for all the precautions if you decide to take Reclast, but the link didn't work, so you can contact him directly: firstname.lastname@example.org
- Ford Pulls a New Coke Move With New Mustang You remember New Coke, the soft drink that was gonna snag market share away from Pepsi. Instead New Coke hacked off a lot of loyal Coke drinkers and market share plummeted so badly that Coke brought back the old formula. Ford is gonna pull the same stunt with the iconic Mustang brand. Nancy's first car was a 1966 Mustang. Like the one above, six cylinder automatic. She bought it with her own moola. Girl Car! Her dad had a fit when the first weekend she went through $30 worth of gas (at 17 cents a gallon.) Mustangs were wildly popular when it was launched in 1965. Not good enough says Ford. Probably at the 50th anniversary of Mustang, 2015, Ford will piss off many loyal Mustang owners in an attempt to be relevant to a younger demographic -- who don't buy cars! Targeting Baby Boomers with cars has lost it's luster at Ford, while the rest of the marketing world is hitting the Baby Boomer demographic hard with new products and solutions. The Wall Street Journal reports that Ford is working on a significant design overhaul for its signature Mustang that will see the next iteration keep the classic shark-nosed grille and round headlights but adopt an overall look closer to that of the new Ford Fusion. Generation Y – those born between 1980 and 1999 – is the target Ford is aiming for. “You cannot sustain sales without looking for new buyers. True, you are going to lose sales, but you need to refresh the population of buyers,” Strategic Vision analyst Alexander Edwards told the Wall Street Journal. "True you are going to lose sales" A classic strategic vision if I've ever read one. Imagine how THAT meeting went down... OK guys, you need to redesign a car that has been selling at an acceptable clip for fifty years. Never mind that there are thousands of Mustang Clubs around the world that are so in love with the brand they will buy two or three or more Mustangs. Forget those guys. Let's focus on the people WHO DON"T BUY CARS. Edwards says the current average Mustang buyer is 51 years old. Exactly! The kind of car buyer that may will buy more than one Mustang - or keep updating his Pony every year or so. Are you ready for a Mustang EV or hybrid, chocked full of accessories that do not improve performance? iPhones and iPads and social networking sites like Facebook and Twitter? Driving itself has become a lower priority for younger people with a 2011 study by the University of Michigan finding that just 65 per cent of 18-year-olds had their driver’s license in 2008, down from 80 per cent in 1983. Smooth move Ford. The last rear-wheel drive Ford made in the US is the Mustang. (no more Crown Vics or Lincoln Town Cars.) Soon the last rear-wheel CAR made in the US will be the Corvette. Unless GM hires Strategic Vision to kill that brand too.
- Important Health Notice for Women From Doctor Bottger... ask your doctor about the benefits of Chardonnay... Chardonnay may not be right for everyone. Women who are pregnant or nursing should not use Chardonnay. However, women who wouldn't mind nursing or becoming pregnant are encouraged to try it. Side effects may include dizziness, nausea, vomiting, incarceration, erotic lustfulness, loss of motor control, loss of clothing, loss of money, loss of virginity,
- Yikes. Share Price of Ford Way Below Gallon of Gas. Ford stock closed today at $2.00 +/- Gas in our town is about $2.50 +/- So what? Dunno. Just thought it was kinda interesting. So is this political ad. Funny. Like Ford stock selling for less than a gallon of gas. Whaaaaaa'ssss AAAAAAAAA......
- Friday Five – I Need Some Answers Why aren't all great hairdressers lesbians? Why would gay guys want to hang out with a bunch of women? Can women boycott? womancott? girlcott? What's the difference between a broken bone and a fractured one? Which one is easier to do to another person? Are immature boomers welcome at "mature living" facilities? Is there a test? Will my blog cause a problem? Where are your loved ones ticklish?