Techno/Marketer discovers that he is just like the rest of us. When he was twenty, forty seemed old and 50+ better have a croak plan ready.

Now that he’s thirty, he feels a little differently.

When you think of “old” what comes to mind? It’s subjective isn’t it? Too often, the baby boomer 50-64 (pre-retirement) crowd is tagged as offline, computer-illiterate technophobes by young marketing executives. We think to ourselves “man they’re old and they don’t even know how to use a mouse, I better stick to just using print and radio ads and small websites with large font sizes”. That statement is outdated and needs new, integrated thinking.

I hope he has a big following, because even though you can reach boomers through print and broadcast, just like the rest of the population, we’re spending more time online.

I think he missed the boat on this thought:

Another item to take away from this post is that they’re spending their time online differently. Boomers are not watching video, downloading music, writing blogs or playing games.

We probably don’t spend as much time as 18-24 doing that stuff, but I think boomers do load up their iPods for road trips or long walks.  We have the time to watch the BBC video or NPR video, and boomers are playing dominos, spades, hearts, and hold’em online.

But he did OK for a punk.  He’s got a pretty good following.

Good for him, good for boomer marketing.