As the boomer market continues to be “discovered” and perhaps even catered to, the need for images of boomers will certainly grow.

40260.com is trying to build a niche in stock photography that:

portrays upbeat, healthy and happy-looking boomers enjoying their leisure time.

It is a total ‘fun’ collection of ‘real’ people – the images are of 40-60 year old men and women really living their lives and stopping to smell the roses.” Alamy’s director of photography Alex Bortkiewicz added: “This lively first-of-its-kind-collection adds a new dimension to Alamy’s range. It reflects the growing trend to develop niche collections in royalty free which is good news for image buyers.

And they are hiring. Click on the Models & Talent to get the email for the casting agent.