M & M’s had a contest where a couple could only communicate by using specially printed M & M’s.
“This challenge provides an opportunity for consumers to connect with
MY M&M’S(R) on an even more personal level, following this couple as they
experience one month of sharing their thoughts and feelings only on MY
M&M’S,” said Jim Cass, MY M&M’S(R) vice president and general manager.
“We’ve printed such emotional phrases as ‘I love you’ and ‘U make me
smile,’ and also phrases specific to the couple, such as ‘Caring, kind’ and
‘I am the luckiest,’ giving them a variety of words, phrases, symbols and
even colors to choose from during their month of silence.”
Of course, the winning couple are young, they are engaged, but it doesn’t say if they live together. He proposed by having custom imprinted Marry Me, April 29, and Jen and Ryan on the candy coated chocolate.
Even if they don’t live together the important phrases on M & M’s would be things like, “you’re snoring” “hand me the remote” “we’re out of beer” “do I look fat in this?” “is she hotter than I am?”