“My stuff by hilary duff Fall fashion collection reflects my personal style and taste. As a designer, I travel around the world – from London to Japan, New York to Los Angeles – to make sure my design ideas are in tune,” said Hilary.

Stuff by Hilary Duff

Which leads to other clever marketing opportunities:

• Shank by Hillary Swank – spiffy ginsu knife
• Rump by Ivanka Trump – penthouse gym for glutes
• Loan by Joey Fatone – sub prime, just like his show
• Smell by Howie Mandel – spray on so you don’t have to touch yourself
• Again and Again by Julie Chen – One person dating service for Alzheimer’s patients
• Debris by Kat McPhee – Just tear the town down
• Cavort with Will Forte – not in the same town with McPhee
• Minstrel Show by Gwenyth Paltrow – is there anyone paler?
• Pooper Scooper by Anderson Cooper – works 360 degrees
• Spartan Tartan by Dolly Parton – unrelenting plaids
• Caramel Bun by Homer Simpson – upscale donuts
• Chair Flair by Robert Colbert – hand crocheted doilies
• Life Plan by Lindsay Lohan – life coach

So, you can do bettah?