This is the stupidest thing I have read in a long, long time about marketing to boomers.
Text messaging is shaping up to be a good way for pharma to reach baby boomers, findings from online marketing research firm InsightExpress suggest. Eighty percent of younger baby boomers (aged 45–54) and 79% of older baby boomers (aged 55–64) use mobile phones.
Supposedly, boomers would sign up for an account and then the pharma would send a text message to remind us to take our pills.
Puh-leeze, this is just so lame on its face, if I have to explain, you are too young to understand.