Walter Cronkite Could Be My Father — 5 Comments

  1. That’s the problem lumping everyone over 55 into one group of “seniors.” That’s like categorizing everyone under 50 into one group.(There’s a big difference between a 10 year old and a 50 year old, just as there is between a 55 year old and a 95 year old.) With life spans ever increasing, the marketers need to establish new market segments for the “senior” population.

  2. Oh c’mom now…you barely remember Uncle Walter? I wanted to be just like him when I grew up—which led me into journalism. The “J” gene runs in the family 🙂

  3. @ Catch Her In the Wry: big pitfall that marketers always make! I’m sure some demographer has divided us up by now – remember the DINK?
    Dual Income No Kids? Maybe I’ll work on some acronyms for 55+.

    @Beverly: I actually can say that I can’t recall him being a big part of our tv watching – same with Huntley/Brinkley. TV news used to be 15 minutes of national once (twice?) a day. Then 30 minutes once a day.
    Now everybody is everywhere doing everything.