Largest Magazine Launch Aims for Boomers — 9 Comments

  1. Thanks, what’s your feeling on the name? Will you jot a little post about it? I don’t get anything from the deal, I’m just curious what other readers of other blogs think.

  2. I think spry is a rather antiquated word. I haven’t heard anyone use that word for years. And it was usually used in combination with “old.” The last thing most health conscious boomers would like to be called are “spry, old boomers.” Terrible name if that is their target market.

    I’ve thought of a better name, too, but like you, only for the right price.

  3. Spry is a great name! Look it up in the dictionary, says nothing about being 80. It’s fun! Sounds like Spring, or Spy, or Sprite…Google it and one of the first things you see is about a 35 year old football player being spry! I’m not sixty yet and love the idea of being spry — sit with it awhile, you’ll come around.

  4. I don’t have a suggestion for the bi-sexual or is it bi-gender magazine:-) OTOH, I saw the phrase “menopausal mamas” on a blog and thought it might make for an interesting mag. Not that I would admit to being either. With my love of ambiguity I realized that the name could be taken at least two ways which makes it a bit precious. Yes, if you’re wondering, I left a note on the young’uns blog taking exception to the expression.