State government needs some advice from the CEO of a really good retail store. While lawmakers fumble around deciding which tax to raise on who and for how long – or which program to cut by how much and for how long, they are sitting on a gold mine.

The CEO could advise them on pricing strategies.

This new source revenue is desired – strongly desired – by 99.9% of the citizens. It’s a program that is already in place that people are willing paying for. When they don’t have it, it is a real hardship.

Yet, no politician has figured out there are vast un-tapped revenues that could be acquired with the stroke of a bureaucrats pen and a few computer key strokes.

Driver’s license fees.

I got my driver’s license renewed a month ago (and a month late) and the fee was $20 for the next four years.

What a deal.

The CEO of a retail company would laugh if someone came to her with such a proposal.

But how stupid that the state doesn’t charge me $20 a year, yes even $100 a year.  Would I pay? Of course I would. You expect me to walk to the end of the drive to get the newspaper and the mail?

“Boo-hoo, hardship.” Ah, crybabies. Take a look at your expiration date. You have that long to save/earn/borrow from Check Advance $400.

I bet some commenters will be flabbergasted at how low our license fees are.

Yup, I even surprise myself sometimes with these ideas.