Now that’s a cool Boomer! I already love this guy. He’s renaming the Canadian Association for Retire People’s magazine to Zoomer = Boomers with Zip!
Broadcasting visionary Moses Znaimer is targeting the 50-plus demographic with a new multi-media strategy built around the Canadian Association for Retired Persons (CARP).
Znaimer is the new executive director of CARP and has bought a controlling interest in its magazine and associated web sites.