You read it here first. Breaking news from the Mars candy makers.
M&M’s is making a candy for Facebookers, MySpacers, Linked-innards, and Blogareans.
M&M Premium will hit the shelves in June.
Mars is targeting what it dubs the “Savvy Socials”—women who shop premium categories, like to show their sense of style and entertain.
M&M’s as a fashion statement.
Five “flavors”: (we all know there is only one true M&M – regular size candy coated milk chocolate)
Can I hear an “ewwwwwww for the last one?” Thank you.
At $8 a pound M&M’s are still one of the best food values in your drug store today.
Of course, M&M will have holiday versions of each variety. This can be a huge marketing challenge because the holidays that are not U.S. specific are few and far between. Aside from Easter, Christmas, and St. Patrick’s Day, what other international holidays are left?
I think New Year’s Day is their only hope. What color(s) would you associate with that? Yellowish Upchuck? Taiwan has Tomb Sweeping Day, but that hasn’t caught on anyplace else.
These are the things that weigh heavily on my mind.
Did you know New Delhi is 30 minutes ahead of other world clocks?