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Chubby Caesar Victim of Credit Crisis

Baby Boomer Going Like Sixty Posted on by


Csaba Csere is the venerable editor of Car and Driver magazine and has been for the past 28 years. I used to be a Car and Driver magazine reader, but I quit. I was one of the reasons Csaba Csere dedided to quit his editing job. Readership is down. Ad pages are down.

Am I the only one that likes to hear the words in my head as I read them?

Csaba Csere.

I heard him introduced once for an interview and I positive his first name is something like Chubby. Maybe Chabba? And his last name was something like Sherry.
But to this day, when I see Csaba Csere, I read Chubby Caesar.
I bet I still will have a chance to mis-mind-pronounce his name in the future. He’ll probably write for AutoBlog or Jalopnik. Blog publishers don’t make their writers rich and famous like magazine publishers used to, but he probably has a nice nest egg put away, so he will do fine.

Plus he will still get to drive all those cool cars.

My dream job.

update: maybe the corrections will catch the non-RSS readers! Sorry.
update2: based on Beth’s comment (and I don’t know why I didn’t think of this…) here is Chubby Chedda

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Comments

Chubby Caesar Victim of Credit Crisis — 5 Comments

  1. I used to read Car & Driver magazine years ago. I don’t think I’ve seen a copy in quite some time.

    I’m sure the blogs and websites are taking over the car segment. It is easy to see how they could it.

    I’ve read that the print media, newspapers and magazines, will be something kids will learn about in their history class. They say in 10 years there will be no more “print” media. It will all be on the computer. Things won’t be the same. But I guess progress marches on.

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  2. It’s funny that your post talked about how his name sounds, as I sat there for about a minute on the first two words (his name) and tried out many versions myself.

  3. @PotatoChef: I agree that for the most part magazines will be highly targeted special interest. ie: Car and Driver Special Detroit Auto Show Edition… Newspapers (outside of the top 20 markets) are not going away. They will change drastically perhaps, but local small market dailies and weeklies are not going away.

    @Beth: I guess I should look up a video to see if I can capture the “real” pronunciation.

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