Yeah, this might get a few teens to associate their tobacco addiction to something they might consider less cool. It’s effective because the man in the picture represents an authority figure that a teen would never hang with.

I like these ads.

UPDATE:

Huge controversy over these ads across the pond.

Christiane Terry, who represents a socially conservative family-friendly organization called Familles de France told The Daily Beast that the ad is “indecent” for its provocative portrayal of “denigration, humiliation, and submission.”

Christiane Terry, who represents a socially conservative family-friendly organization called Familles de France told The Daily Beast that the ad is “indecent” for its provocative portrayal of “denigration, humiliation, and submission.”

Women’s groups in France have been more direct, lambasting everything from a new “trivialization of sexual violence” to the sudden disappearance of decades of progress. The shock-ad has even allowed its enemy, Big Tobacco, to portray itself and 29,000 beloved French kiosk sellers of cigarettes as victims of a campaign that goes over the top by suggesting that they are equal to rapists and pedophiles.