Boomer Favorite Icons: M & M’s Are Most Beloved Characters in the Whole Universe
Boomers have created and adopted the most favorite advertising icons in the whole universe.
Since the animated cartoon icons don’t make stupid mistakes like dating whores or getting popped for passing funeral processions, or asking for more money, they are an advertiser’s dream.
These advertising characters are so beloved, there are actually twelve because of ties.
Forbes magazine, just released a study of favorite ad icons, and among the top 10 on the likability meter, the vast majority are long-time mascots with a lot of boomer value.
There are only two newish mascots on the list—the Geico gecko and the Aflac duck. The M&M’s characters, around since 1954, led the pack as the most revered. Others who made the grade include the Pillsbury Doughboy, Tony the Tiger of Kellogg’s Frosted Flakes and the elfin Snap, Crackle and Pop characters from Kellogg’s Rice Krispies. (Snap’s been around since 1933!) Other icons on the list have gotten makeovers, like Aunt Jemima, who dropped the mammy-style kerchief in ’89; Mrs. Butterworth, who shed a few pounds; and the Kool-Aid Man, who modernized, but not for the better.

Universe's Most Popular Icons
Here is your Boomer Icon Lesson for the day:
Mars introduced its first spokes-candy, Red, in 1954, 13 years after the candy-coated chocolates debuted. Of course, Red wasn’t alone for long–he was joined by Yellow, a nut-filled mascot, when the company launched peanut M&M’s later that year. Over the last 50-plus years, M&M’s has rolled out three more spokes-candies to represent new flavors, colors and themes, each with a distinct personality. Green, introduced in 1997, is the company’s first female spokes-candy.
The other advertising characters that readers of Forbes liked
- Universe’s Most Popular Icons
- #2
- #3
- #4
- #5 (tie)
- #5 (tie)
- #8
- #9
- #10 (tie)
- #10 (tie)
I remember all of them. I think Tony the Tiger was my personal fave. Thanks for the walk down memory lane.
.-= injaynesworld´s last blog pithinjaynesworld it’s the "Sunday Recap…" =-.
@GRRRRRRRRRReat!
The Forbes list must be bogus if it doesn’t include Mr. Peanut and the Jolly Green Giant.
.-= Larry Wallberg´s last blog pithI Hope They Use It in Good Health =-.
@Larry: You are right, sir.
The list was crowd-sourced from Forbes readers which is rich Boomers. Surprised Betty Boop didn’t make the list too. And the California Raisins!
So are you saying that rich Boomers use that ersatz syrup and drink that sugar-flavored water but they don’t nosh on nuts or enjoy an occasional serving of creamed corn?
No wonder the world is as screwed up as it is.
.-= Larry Wallberg´s last blog pithI Hope They Use It in Good Health =-.
Where’s the dead Charmin guy?
.-= Absurdist´s last blog pithFunerals, Graveyards and Dog Shrines =-.
Larry— CCNY? MCS? looking for you! Linda
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