Kathy at The Junk Drawer noticed how loud the Sun Chips bag is, so she did some research and found out she wasn’t alone. She threw up (not literally) a blog post about it a while back, snagging comments from around the innerwebs, made a short video and now is recoiling from the limelight.
Kathy. Kathy. Kathy. Carpe Diem.
The Wall Street Journal noticed the Sun Chips Loud Bag phenomenon:
- Tons of YouTube videos
- Facebook group of over 30,000 declaring: “SORRY BUT I CAN’T HEAR YOU OVER THIS SUN CHIPS BAG.”
- Fast Company says it’s all marketing.
They quoted Kathy, (but without mentioning her blog!) Her cow-orkers were dismayed that they included her age. Kathy said it was no biggie, just a number. “It’s not like they put my weight.”
Morning Express with Robin Meade commented on Sun Chips loud bag.
CBS Radio contacted Kathy to get some sound bites. She watched Pepsi-co (owners of Sun Chips) visit her blog, and NBC poked around a little.
We both observed the incestuous relationship among the mainstream media. If the WSJ has it, it will go viral, and it’s started. The innerwebs will eat this up. Next up a nightly news program, then a Sunday morning news show, and round and round.
Kathy has discovered something about herself: she might be just a “little afraid” of all the attention.
But her family thinks she is a rock star. I wrote her that after Mythbusters does a segment, or Mike Rowe’s Dirty Jobs, will she be a rock star in my eyes.
Her time in the glare of the spotlight will last until the next big thing grabs our attention.