Advertising has been good to me. If it wasn’t for advertising, I wouldn’t have had a career in newspapering. Advertising provides roughly 80% of revenue to a newspaper.  That’s what pays the bills – including many simoleons in my wallet for 40 years +/-.

But good lord, I hate ads.

But I love ads.

I hate tee vee ads.  I Tivo as much as I can to avoid them, but when we don’t time shift, or I’m flipping around the channels, I usually end up being exposed to tee vee ads.

They set impossibly high expectations for businesses. They are causing an expectational crisis in America.

• Every fast food burger is a thing of beauty
• Every bank drive through is staffed by a thing of beauty
• Every fashion is worn by a thing of beauty
• Every store clerk is a thing of beauty
• Every service is done efficiently and with a smile
• Every CEO promises he will look after me
• Every car is the Lowest! Price!

These are impossibly high standards that are never, ever, met in real life. Never.

There will be tee vee ads in Costa Rica.

If things worked as planned, our tee vee will be hooked up via Slingbox and we’ll be watching tee vee from NBC-2.com – one of the finest tee vee stations in the land because of the top notch photography. But since the stores advertising aren’t in Costa Rica, I won’t have the expectational crisis.

But boy will I miss those newspaper ads. No lofty expectations from a newspaper ad, just rock-solid, money-saving, unglamorous deals!

Support your local newspaper.

Good riddance to the ads, I sure will miss ’em.