“Think Big, Eat Smart.”
This just doesn’t make any sense whatsoever.
The slogan works. But taken in the context of who is promoting the idea just boggles.
World’s Finest Chocolate, the candy maker who loves to convince your rugrat grandchildren that unless you buy their milk chocolate, the school will won’t be able to fund art, or music, or math, or lunch.
In order to make it possible for school administrators to allow their product to be pushed by mini-dealers with the endorsement of schools, World’s Finest Chocolate decided to…wait for it…
Make the world’s largest chocolate bar and take it to schools around the country.
World’s Finest says they are teaching “portion control.”
“The concept is strange to a lot of people,” … “we wanted to reach younger children because reaching them at a young age is extremely important.”
said Tour Director Sarah Linn Brannan.
Yeah, strange. Especially when you wave a 12,000 chocolate bar under their noses.
The chocolate bar is 21 feet long and weighs an astounding six tons!
Paula Deen would be proud of this effort to teach children portion control from a six ton candy bar, which could suggest that a ten pound chunk would be reasonable portion control.
Of course, the school comes to a screeching halt while kids line up to view this delectable, delicious, distraction.